experience


formation.ai

strategic design lead
december 2017 - present

  • Bridged perspectives across Product, Design, Engineering, Data Science and Business Development teams to synthesize cross-functional expertise into institutional knowledge, product positioning and sales and marketing materials 

  • Transformed complex technological concepts into elegant narratives suitable for C-suite executives, technical teams, and company-wide communication 

  • Designed and managed research programs that increased industry and stakeholder understanding in the nascent Personalization Marketing Technology space

  • Held key speaking roles in frequent C-level conversations, identifying strategic opportunity and bringing digital transformation possibilities to life for 5 verticals


BCG digital ventures

strategic design lead
July 2017 - December 2017

  • Led teams of clients, consultants, product managers, engineers, entrepreneurs, and designers through qualitative research, concept development, concept testing & refinement, and investor pitching. 

  • Managed staffing, workflows, and professional development for multiple designers against project timelines and budgets across the US, Europe and the Middle East      

  • Worked extensively in the field to launch a fuel delivery system in the Middle East

  • Led strategic thinking of a 6-week concept sprint for Takeda Pharmaceuticals that resulted in the Oshi Inflammatory Bowel Disease app, which launched in 2018

Senior strategic designer
January 2016 - July 2017

  • Used human-centered design to help teams and clients understand and predict human behavior.

  • Employed best-in-class visualization and storytelling capabilities to craft exceptional consumer experiences.

  • Combatted digital disruption by identifying and defining the direct-to-consumer opportunity Tomorrow Sleep for Simmons Serta


astro studios

lead insights designer
november 2014 - december 2015

  • Led strategic thinking for brands such as SK-II, Olay, Samsung, and Dolby 

  • Key strategic designer of Dolby’s brand design story and visual design language, which was implemented company-wide and won an IDSA Bronze award in 2018  

  • Key designer of one of Procter & Gamble’s leading RD efforts. Helped carry an ambitious new technology from concept to reality; the invention was qualified in 2015

industrial designer
september 2011 - november 2014

  • Engaged in all aspects of the product development process: ideation, concept generation, refinement and visualization, CAD work and client management

  • Key designer of the Owlet Smart Sock baby monitor. The design work done led to a successful $7M Series A funding round in August of 2015


education

UNIVERSITY OF CINCINNATI
COLLEGE OF DESIGN, ARCHITECTURE, ART AND PLANNING
SEPTEMBER 2006- JUNE 2011

  • Cumulative GPA: 3.95/4.0

  • Valedictorian of the School of Design

  • Elected Marshall of the School of Design

  • Author of the News Record's opinion column "Sensibly Skeptical"

  • Contributing member of Habitat for Humanity

 

competencies


  • Institutional knowledge development

  • Cross-functional facilitation

  • Team, culture and process building

  • Public speaking and presentation

  • industry and customer strategy

  • Qualitative research and user advocacy

  • Concept development, visualization, and storytelling

  • Rapid Prototyping, product/concept testing and validation